Creative Marketing Consulting & Sales Training | Brand Development & Messaging
It’s time you had 21st century ideas and action to grow your purpose based company!
Creative Marketing Consulting
You can be the world’s best baker, builder, bicycle manufacturer, or brewmaster but if you are not found by buyers you don’t have a business.
Thanks to our incredible, paradigm-shifting digital age, it is has never been easier for the world to see what you do. Yet there has never been more competition for the same audience.
Love Your Show, Inc. brings passion and purpose to your marketing vision and actions. We develop strong client relationships, a high degree of trust from our clients and meet [very] high customer expectations. We have proven ourselves with everything from entrepreneurs building global brands, to small local businesses, and from doctors to patients, to schools and the public.
Love Your Show, Inc. gets to the heart of your business or brand so we can see where you need to go and how you need to get there. We are adept at motivating people to see a vision and helping them take action to bring that vision to fruition.
We are super enthusiastic and highly motivated to help you grow to any heights. We are extremely comfortable with the media, having done over 60 live TV interviews and countless print and blog media interviews, promoting various businesses and topics.
We have helped create businesses from scratch [who had practically zero budget] that went on to gross millions and we’ve counseled hundreds of existing businesses on trends, team-building, digital marketing, omni-channel selling, and brand messaging.
We are adept at creating back-facing and front-facing messages to inspire your team and build a bridge to your ideal clients!
Relationship Sales Training and Coaching
All the exposure and leads in the world do not matter if you don't know how to make the sale. Love Your Show, Inc. specializes in [and trains you and your team in] relationship sales through any channel. And we're very, very good at it.
We wholeheartedly believe that “selling is helping other people make decisions that are good for them.” We believe in purpose-driven business growth and sales training. It’s not just about the numbers with us, so if that’s you then we wish you the best - but we need to work with a more complete picture of abundance and success to make sure your salespeople are actually expressing their life purpose through working for you and ultimately helping others make decisions that are good for their lives. Money is a big part of success but achieving real abundance is so much more. We bring passion, originality, authenticity, and creativity to coaching your sales team and bring out each person’s individual skills [and their passion, originality, authenticity, and creativity!] so they can be their best selves and really shine. When your team believes in themselves and is passionate about their life’s work then they can really get behind believing and representing in you!
Visionary Brand Development and Growth
Brand development requires a strong vision of your company’s purpose, style, ideals, offerings, team, and starts with your brand’s very heart and soul. We take a holistic approach to positioning, brand development, and growth.
Everyone wants to be on top in their industry - but positioning is dictated by many factors - not just sales numbers! In fact to achieve your dream sales numbers you need to have your brand and vision in place and fleshed out in multiple directions to pull your team and audience along to where you want to get.
We start with the soul of your business and your ultimate purpose, then we move on to the brain of your business; your goals, then we focus on the best ways to communicate your concept or product to the world at large with messaging and imagination. And then we incorporate and train (or retrain) your entire team on how they can fulfill their own goals and your company goals.
Our holistic approach to growth makes sure you have a strong foundation on which to build, a heart and soul-centered purpose as your north star, and the right (smart!) ideas and decisions that get you where you want to go!
Attention Getting Brand Messaging
Aristotle taught that ethos, pathos, and logos were required to make a good argument [no not a fight- he meant the most complete and effective way to present an idea to others]
ethos is the ethics or purpose or authority [expertise] that appeals to peoples’ desire to trust. We make sure your customers know you are the expert and a trusted authority in your field and even our society or world.
pathos speaks to the heart to appeal to and make your customers feel and inspires an emotional response. We make sure your customers feel your message [because it feels familiar to them] in their heart and soul.
logos is the logical aspect that uses reason and facts, and makes people think. We make sure your message is smart, adds up and makes sense to your customers.
We at Love Your Show, Inc. are chameleons when it comes to brand messaging. And we have to be to be able to connect you to your customers and build the trust and connection you need to get [and keep] their attention quickly and effectively! One of the hardest things for businesses to do is get out of their own language and way of thinking about their offerings and speak to customers in their customer’s language and on their terms. Think about early computer salespeople circa 1989….. Did you know what they were talking about going on and on about ram when you went to buy your first PC?? No one did except the salespeople themselves. Buying a PC back then left customers frustrated, angry, confused, and frankly, moderately insulted.
We at Love Your Show, Inc. use good old-fashioned people-focused messaging to connect customers to your brand. We use language that showcases benefits over features, testimonials, stories, company team profiles, product launches, and announcements. What makes us stand out and increase your sales is that we also use so much more for your brand! Depending on your industry, business, reputation. and style we may add in: imagination, altruism, humor, nostalgia, compassion, social-mindedness, inspiration, surprise, connectedness, soulfulness, empathy, and sometimes even the ‘awwwww’ cuteness factor. We always steer our clients away from what we call “narcissistic marketing” such as the typical ‘aren’t we great’ and ‘we’re the best’ or ‘look at what we did’ and ‘buy from us’ type of approach. Of course, you want to ask for the sale… however you have to speak to customers in their language and in a style that engages them in a way that makes sense with your brand if you want to build a bridge that connects your ideal customers to you. Our holistic approach of ethos, pathos, and logos works and will have your customers paying attention and bonding with you all to make working with you a no-brainer!